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Blog Archive for September 2000

Patriot Pants

Saturday, September 9th, 2000 @ 1:00 AM - rants

Proving the point that denim has no shame

I was watching tv the other day, and on came this commercial for Wrangler (or was it levi?) jeans. The commercial was emphasizing the greatness of America and the greatness that you could achieve if you wore their crappy attire. The song in the commercial was "Fortunate Son" by Credence Clearwater Revival. Wrangler (or levi) played the first few catchy riffs of the tune, and then ended with the first lyric of the song, "Some folks are born made to wave the flag." Suggesting that we should buy pants because we love America.

Now mind you, I have never had the chance to get into Credence Clearwater Revival's music, but I did know that there was more to that song then the commercial played. I knew that it was an anti-patriotism song. Thus, I did some Napster research. Below are the full lyrics to the song "Fortunate Son." At one time it represented a protest against the "conflict" in Vietnam. Apparently Wrangler (or Levi) feel it is OK to rape it of it's meaning in a shameless advertisement for slave labor manufactured pants.

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