Proving the point that denim has no shame
I was watching tv the other day, and on came this commercial for Wrangler (or was it levi?) jeans. The commercial was emphasizing the greatness of America and the greatness that you could achieve if you wore their crappy attire. The song in the commercial was "Fortunate Son" by Credence Clearwater Revival. Wrangler (or levi) played the first few catchy riffs of the tune, and then ended with the first lyric of the song, "Some folks are born made to wave the flag." Suggesting that we should buy pants because we love America.
Now mind you, I have never had the chance to get into Credence Clearwater Revival's music, but I did know that there was more to that song then the commercial played. I knew that it was an anti-patriotism song. Thus, I did some Napster research. Below are the full lyrics to the song "Fortunate Son." At one time it represented a protest against the "conflict" in Vietnam. Apparently Wrangler (or Levi) feel it is OK to rape it of it's meaning in a shameless advertisement for slave labor manufactured pants.
Some folks are born made to wave the flag, Ooh, they're red, white and blue. And when the band plays "Hail to the chief", Ooh, they point the cannon at you, Lord.
It ain't me, it ain't me, I ain't no senator's son, son. It ain't me, it ain't me; I ain't no fortunate one, no.
Yeah! Some folks are born silver spoon in hand, Lord, don't they help themselves, oh. But when the taxman comes to the door, Lord, the house looks like a rummage sale, yes.
It ain't me, it ain't me, I ain't no millionaire's son, no. It ain't me, it ain't me; I ain't no fortunate one, no.
Some folks inherit star spangled eyes, Ooh, they send you down to war, Lord, And when you ask them, "How much should we give?" Ooh, they only answer More! more! more! yoh.
It ain't me, it ain't me, I ain't no military son, son. It ain't me, it ain't me; I ain't no fortunate one, one.
It ain't me, it ain't me, I ain't no fortunate one, no no no, It ain't me, it ain't me, I ain't no fortunate son, no no no.
Well, I hope that you were as offended as I was.
Article was last edited on Sunday, August 17th, 2008 @ 1:35 AM
