Cyclepaths
http://cyclepaths.comTahoe's true core bike shop. Whether you are screaming down white knuckle downhills or pushing your heart and lungs to the limit on pavement, Cyclepaths is the shop to be at.
Wild Cherries
Google MapsThe best coffee shop in Norcal. A morning ride cannot begin until I have a fresh-baked muffin and steaming cup of coffee from Wild Cherries in my gut. And when the ride is over, nothing tastes better than a hot sando from their enormous lunch menu.
Start Haus
http://starthaus.comLocated in the heart of the sierras, Start Haus is the most focused and dedicated ski race service shop in the country.
Giro
http://giro.comOakley
http://oakley.comClif Bar
http://clifbar.comSram
http://sram.comScott
http://scottusa.comCrank Brothers
http://crankbrothers.comUnder Armour
http://underarmour.comUvex
http://uvex.comHolmenkol
http://holmenkol.us
